By Brody Babb, Workflow Dynamics LLC · Updated Oct 9, 2026 · Kartra prices checked on Kartra’s pricing page that day. GoHighLevel prices checked Oct 8, 2026.
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GoHighLevel vs Kartra 2026: Which Fits Your Business?
GoHighLevel vs Kartra comes down to who you’re selling for. GoHighLevel is built for agencies running several client accounts. Kartra is built for coaches and course creators selling their own offer. Find your match below, then start a trial.
Table of Contents
Quick answer
If you run client work, pick GoHighLevel. If you sell your own courses, coaching or webinars, pick Kartra. The gap is the fee structure: Kartra’s $59 Essentials plan takes 5% of every sale, so for anyone selling, its $119 Starter plan is the real starting point.
GoHighLevel vs Kartra pricing side by side
| Plan | GoHighLevel | Kartra |
|---|---|---|
| Entry plan | Starter $97/mo, 3 sub-accounts | Essentials $59/mo, 5% transaction fee on sales |
| Plan that suits most sellers | Unlimited $297/mo, unlimited sub-accounts | Starter $119/mo, 0% transaction fees, webinars |
| Contacts | Unlimited | 2,500 on Starter, 12,500 on Growth |
| Free trial | 30 days via our link, card required | 14 days |
GoHighLevel vs Kartra prices: Kartra prices checked Oct 9, 2026 on Kartra’s pricing page. GoHighLevel prices checked Oct 8, 2026 on GoHighLevel’s pricing page. GoHighLevel usage fees for texts, calls, email and AI are billed on top of the plan price, so your monthly total depends on volume.
What each platform does
In GoHighLevel vs Kartra, GoHighLevel bundles CRM, funnels, SMS and voice calling, email marketing and automations. Its white-label options start on the $297/mo Unlimited plan.
Kartra bundles funnels, email and SMS automation, video hosting, courses and memberships with engagement analytics. Webinars start at the $119/mo Starter plan, and a helpdesk with ticketing starts at $229/mo Growth.
Who should choose GoHighLevel
- You manage several clients and want separate accounts and one login.
- Your follow-up depends on phone calls, such as appointment reminders or no-show recovery.
- You’re fine with usage fees on top of the plan price.
Who should choose Kartra
- You sell your own courses, coaching or consulting, not other people’s brands.
- You want live webinars and video hosting without adding a separate tool.
- You want support tickets in the same login as your funnels and courses.
Frequently asked questions
Which is cheaper for selling a course: GoHighLevel or Kartra?
In GoHighLevel vs Kartra for a solo course seller, Kartra’s Starter plan at $119/mo has 0% transaction fees. GoHighLevel’s entry plan is $97/mo, but usage fees and the features you need can change the total, so compare the full bill.
Does Kartra take a cut of sales?
The $59 Essentials plan charges 5% on your sales. Starter and higher plans charge 0%, per Kartra’s pricing page.
Can I try GoHighLevel before paying?
Yes. Through our link you get a 30-day trial. A card is required, and usage fees can apply during the trial.
Our recommendation
In GoHighLevel vs Kartra, pick the platform that matches the business you run. Agencies with several clients should start with GoHighLevel. Solo creators selling their own offer should start with Kartra’s Starter plan. Test either one before you commit.
Sources
Checked Oct 9, 2026: Kartra plans and pricing. Checked Oct 8, 2026: GoHighLevel pricing.
Card required · usage fees can apply
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